Decompression Pros — #research

How Research Can Increase Patient Conversions by up to 15%

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Are you being confronted with tough questions from back pain prospects that you never had to address before? Do they seem skeptical? Have you noticed that it is becoming harder to convert “shoppers” into patients? How you address the concerns of today’s prospective patients can make a big difference in your conversion rates. In this post, we discuss why prospective patients with back or neck pain can present a challenge and what you can do to convert more prospects into patients and grow your practice. Why the Tough Questions? Access to information via the Internet has changed the way patients...

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The Top 5 Spinal Decompression Objections and How to Get Past Them

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Think back to the last big ticket item you bought. Maybe it was something like a car or even your spinal decompression table. Whatever it was you probably followed a somewhat predictable sales pattern. First, you were attracted to the product and you met with the person selling it. Then they showed you the product and tried to sell you on its features and benefits. You probably had some questions and reasons you weren’t ready to buy. They talked about those with you and either worked through the objections and closed the sale or they talked with you and didn’t...

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How to Talk About Research So Your Patients Understand

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The famous writer and playwright, George Bernard Shaw, famously said, “The single biggest problem in communication is the illusion that it has taken place.” This is true for all communication but especially when it comes to educating your patients about spinal decompression. You can talk and talk, but if you don’t make a special effort to ensure their understanding they’ll be lost. Next time you are explaining spinal decompression research to your patients, try these tips to make sure they understand what you mean: 1.       Don’t use jargon. Every industry has its own set of specialized terms. Just like you...

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Enroll MORE Spinal Decompression Patients Using Research

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Did you know that spinal decompression is one of the most-researched areas of a chiropractic or physical therapy practice? It’s true. Because spinal decompression has been around for quite a while and has been through a couple different theoretical revolutions, there is a fairly large body of research behind the treatment. And that is good news for you because it means you can start using that research to enroll more spinal decompression patients right now. Here’s how: Step 1) Read the research. Just start Googling and you’ll find a lot of information about spinal decompression. Some of our favorite pieces...

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The Best Research for Spinal Decompression Chiropractors

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When it comes to treating chronic, more difficult conditions that haven’t responded to other therapies one of the most important things for patients is research. Knowing that there is research to back up the treatment goes a long way to putting their fears to rest and settling objections ahead of time. This is especially true when it comes to spinal decompression and other chiropractic procedures. If you are going to present you clients with research it needs to be the best research out there.  It also needs to be in a clear, presentable, easy to read format as most research...

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