Decompression Pros — marketing for chiropractors

Many doctors  know that word of mouth referrals are the most powerful referrals out there. Unfortunately, most doctors fall prey to a common false belief about them: word of mouth comes about naturally. It doesn’t. Word of mouth has to be cultivated. There is one stand-out way to do this: provide exceptional experiences for you clients. In a lot of industries they like to say, “The customer is always right.” When it comes to spinal decompression and chiropractic care you could put it this way, “The patient is at the center of everything we do.” You can do this by:...

David Packard famously said, “Marketing is too important to be left to the marketing department.”  We couldn’t agree more! Marketing your chiropractic or spinal decompression clinic is one of the most important things you do  and you need to be involved and thoughtful as you do it. If you aren’t, you won’t be finding all the people who need your treatments and as a business your chiropractic or spinal decompression clinic won’t be successful. Many times doctors  go with the first package of marketing supplies that come their way, but these aren’t always the best fit. Just like wearing a...

Did you know that spinal decompression is one of the most-researched areas of a chiropractic or physical therapy practice? It’s true. Because spinal decompression has been around for quite a while and has been through a couple different theoretical revolutions, there is a fairly large body of research behind the treatment. And that is good news for you because it means you can start using that research to enroll more spinal decompression patients right now. Here’s how: Step 1) Read the research. Just start Googling and you’ll find a lot of information about spinal decompression. Some of our favorite pieces...

The most important resource in your chiropractic or physical therapy clinic is not your table (although that is pretty important) and it isn’t even your  knowledge and skill (although those are pretty important, too). No, the single most important thing in your practice is actually a lot of things: your patients.   Without them you wouldn’t even have a clinic to run and it’s through helping them that your career  becomes meaningful. So it follows that the best way to improve your practice is to actually enroll MORE  patients. This is sometimes easier said than done. But don’t worry; we’ve got...