Decompression Pros

Study Sticking Needles and Threads into the Discs of Awake Patients and What It Proved

There have been many studies indicating that the disc and its associated pathology are identified as a primary cause of low back pain and lumbar radiculopathy. Hirsch stimulated various lumbar tissues in awake patients with the use of carefully placed needles. (5) Stimulation of the posterior portion of the annulus produced low back pain in many individuals. Furthermore, he was able to eliminate the pain by the injection of a...
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Is Google Adwords Right for Promoting Your Clinic?

There has been a lot of buzz around Google Adwords, but on the other hand, a lot of people don’t know much about it or are a bit intimidated by it. In this post, we’ll review some of the fundamental of Google Ads so that you can decide if it’s a good fit for promoting your spinal decompression practice. Economics Lower Development Costs Compared to print ads for newspapers direct...
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Website Best Practices for Compression Practices

Everyone has a website, but if it is not well designed, it’s probably not contributing much to growing your practice. If you want your website to help you attract more patients, following these key best practices, and you’ll achieve much better results. Make the Most of Your Website’s Space •First Impressions. First impressions count, particularly in website design. If a prospective patient has to scroll or click to find the...
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Reduce the Cost of a Decompression Table by $5,000

Thought about getting a spinal decompression table, but concluded that the spend was simply out of your price range?  How would you like to lower the purchase price by a whopping $5000? Want to save an extra $5,000 off your taxes after having purchased a spinal decompression table for your practice? A disabled access credit may be available to medical practices that have purchased power tables that helps facilitates treatment...
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5 MORE Dirt Cheap Ways to Promote Decompression

Running out of ideas for promoting your practice? Every spinal decompression practice has newsworthy information to share. Here are a few simple and inexpensive ways you can promote your practice. 1)There are tons of myths that relate to spinal decompression.  Debunking a myth or providing your opinion on a controversial topic gains people’s attention. These topics, for example, represent common questions: Are Spinal Decompression and Traction the same?  Will Spinal...
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Dirt Cheap Ways to Promote a Decompression Practice

If you've ever struggled with ideas to promote your spinal decompression practice, you're not alone. Here are a few ideas that can distinguish your practice from the competition, help your website rank higher on Internet searches and foster excitement among staff patients and prospective clients. Try online news releases. Online news releases put your name in front of customers because they regularly appear on search engines. They can get your...
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9 Essentials for Every Decompression Website

Today’s competitive market presents more obstacles than ever to a achieving highly rated website recognition through organic (unpaid) Internet search. Some clinics pay $1000’s per month in Search Engine Optimization (SEO) for highly ranked search positions. The good news is that you don’t have to spend those $1000’s per month.  With a few simple tips, a minimal time weekly time investment, and a little creativity you CAN make your website...
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Back Brace Tips to Improve Outcomes and Profitability

When it comes to back bracing, we receive a variety of questions.  Which brace is the best?  How long should patients wear them?  Which ones can be billed to insurance companies? Do they really make a difference in clinical outcomes? Read our responses below. Support Braces Can be Used for a Variety of Reasons: Limiting movement Providing added support while one recovers from a back injury or spinal surgery Providing...
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3 Tips to Improve Decompression Clinical Outcomes Today

Let’s face it; if you can achieve better outcomes from your decompression practice, more likely than not, you will increase your patient base. We’ve looked into common mistakes in decompression therapy practices and developed 3 steps tips you can implement now to improve your spinal decompression clinical outcomes. First, Don’t Pull Too Hard What is the most common thing that male doctors do when they want to improve their spinal...
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Is Spinal Decompression the Same as Traction? PART 3

If you read our previous articles on this topic, Part 1 and Part 2 , you probably agree that if you ask 10 different doctors to explain the difference between spinal decompression and traction, you will most likely hear 10 different answers.  Let’s examine some more arguments so we can figure out what’s really the truth and what just sounds really cool. Features One common argument is “we get these...
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Is Spinal Decompression the Same as Traction? PART 2

The debate continues . . . In PART 1, we discussed some of the reasons doctors and clinical personnel have mistakenly argued that spinal decompression and traction are NOT the same. Here are some of the most common reasons given to claim that spinal decompression is superior to traction. Patents Spinal decompression table manufacturers have been touting their “patents” for years as an explanation of why spinal decompression and traction...
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Is Spinal Decompression the Same as Traction? PART 1

Probably the most common question we get from clients who are investigating whether or not to add a spinal decompression is, “What’s the difference between spinal decompression and traction? They couldn’t possibly be the same?  Right?” We decided to scour the Internet for data, scientific proof and medical support for the differences in spinal decompression and traction.  We found that about 99% of doctors and clinics absolutely believe spinal decompression...
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Spinal Decompression Marketing: A Waste of Money?

If you have been practicing spinal decompression for more than 6 years, you probably remember “the good ole days” during which you could run any old newspaper ad that would generate 30-50 phone calls and a waiting room full of highly qualified spinal decompression patients ready to write checks for $3,000, $4,000 or even $5,000. Well, the good old days are gone. In today’s market, your ads have to be...
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Maintaining Consistently Effective Decompression Ads

Have you noticed that an ad promoting your spinal decompression clinic that was once highly effective has stopped producing results? This is not a rare occurrence. With a little more attention to detail, you can maintain the effectiveness of your ad. In an earlier post, we discussed the essential elements of a good ad for promoting a spinal decompression practice. In this article, we’ll look at 3 common reasons your...
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Spinal Decompression Newspaper Ads Ultimate Cheat Sheet

Are you making a good first impression with your spinal decompression newspaper ad? Your spinal decompression newspaper ad is the first impression most prospective patients form of your clinic.  It’s an expensive spinal decompression clinic marketing tool and yet, it is seldom done effectively. This post discusses some of the elements that make a spinal decompression newspaper ad effective. Our first bit of advice is don’t attempt to write it...
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Essential Elements for More Leads More Conversions

Acquiring new patients for your spinal decompression clinic can be tough in a competitive environment. How can you stand out from your competitors? In this post, we describe the essential elements to include in marketing collateral that will make you stand out from the competition and build your decompression practice. Give it Away FREE always has an appeal to consumers. Why not leverage the concept for engaging more potential patients?...
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The Power of the Free Report

Would you like to convert more prospects into ongoing patients? Are you becoming frustrated with the resistance from skeptical prospects? One of the more effective tools for converting more patient prospects available to you is the FREE REPORT. The Free Report is a simple, concise compilation of information about spinal decompression designed specifically for patients. It is a compelling, yet easy to understand report that can be an invaluable asset...
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Make the Initial Phone Call Count

How many times do you receive an initial phone call from a prospective patient, and then never hear from them again? We’re betting it happens a lot. In our experience, far more initial phone calls can lead to patient conversions if your receptionist always incorporates key elements during the call. In this post, we provide elements to include in those first-time-caller phone inquiries that will help you increase your conversion...
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The Essential Structure of a Front Desk Initial Phone Call

You’re probably not aware that your front desk staff is losing money—more money than you think. We have calculated that most front desk staff cost the average clinic $3,000 to $7,000 per month! Wouldn’t you like to put that monthly loss in your pocket? Lost revenue caused by front desk staff is due to poor or improper training, no established phone scripts, and/or the lack of regular performance reviews. All...
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5 More Ways Your Front Desk is Costing You Money

It’s hard enough to build a decompression practice without losing money at the front desk and giving it away to a competitor. In an earlier post, we reviewed 5 ways your front desk is costing you money. Well, unfortunately, the list doesn’t stop there. Here are 5 more ways your front desk is costing you money that you should be aware of and may want to correct. 1. No One...
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10 Phone Scripting Commandments Part 2

Too many clinics overlook the fact that undisciplined and poorly trained front desk personnel are the cause of big revenue losses due to inappropriate telephone practices. In an earlier post, we discussed the first 5 of 10 commandments for front desk personnel telephone behavior that will save you big bucks here. In this post, we review the phone scripting commandments 6-10. 6) Thou shalt use thy call logs at all...
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5 Ways Your Front Desk is Costing You Money

When was the last time you assessed the telephone performance of your front desk staff? Do you know how they are handling incoming calls? Do you know that they are more than likely costing you a lot of money? Time and time again, we notice that front desk personnel make common mistakes that lead to lost opportunities for clinic revenue. In most cases, the practitioner is completely unaware because they...
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10 Commandments Your Front Desk Breaks Daily Part 1

Do you realize how much money is made—and lost—through front desk personnel behavior? The emphasis in the previous statement is on lost, because most front desk staffers make mistakes critical to your clinic’s business every single day. I this post, we discuss the first five of the “10 Commandments” for front desk personnel (watch for the next five soon). Adhering to these commandments will increase your patient caseload and help...
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Top Elements of Marketing Materials for Medical Doctor Referrals

Not getting much of a response in your efforts to develop referrals from medical doctors? In our experience, there is a right way and a wrong way to approach medical doctors for referrals to a spinal decompression practice. Too frequently, we see efforts that don’t include the top essential elements of good marketing materials. Marketing pieces that are just thrown together simply aren’t effective. In this post, we review the...
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