Decompression Pros — newspaper ad dos and don’ts

Mark Twain once said, “Many a small thing has been made large by the right kind of advertising.” And it’s true. Advertising can take any small business—even spinal decompression  practices—and make it bigger, but it has to be the right kind of advertising. Spinal decompression practices  actually have more choices than ever when it comes to advertising. Social media, email, direct mail and phone books are all popular choices. However, there is one standby that is both cost-effective and brings in new patients: newspaper ads. So how can you take your newspaper ad and make sure it’s the “right kind”...