Decompression Pros — spinal decompression marketing

If you have been practicing spinal decompression for more than 6 years, you probably remember “the good ole days” during which you could run any old newspaper ad that would generate 30-50 phone calls and a waiting room full of highly qualified spinal decompression patients ready to write checks for $3,000, $4,000 or even $5,000. Well, the good old days are gone. In today’s market, your ads have to be better and they have to work harder. Can spinal decompression ads still generate a steady stream of qualified spinal decompression patients?  Absolutely!! Here’s how. First, spinal decompression marketing needs to...

Marketing your chiropractic or physical therapy office can be awkward. Often, it feels like you are asked to be a mind reader instead of a doctor and your marketing slogans feel more like pickup lines than expressions of your therapeutic vision. In fact, marketing can feel an awful lot like a blind date: putting yourself and your clinic out there in the hopes that someone will see your potential and enter into a long term relationship with you. This is why if you want to market your spinal decompression practice affordably and effectively, you’ve got to think like someone on...

Marketing is one of the most important factors when it comes to making your spinal decompression practice profitable. If you don’t have a solid marketing plan that is bringing in 5-15  qualified prospects within 2 weeks then your spinal decompression marketing strategy isn’t working. So what do you do when you realize your strategy is a flop? Well, you have to get back to the marketing basics and do a quick SWOT analysis. To start with you have to answer the Three Big Questions: "What do we do?" "For whom do we do it?" "How do we excel?" So how...

John Jantsch, marketing guru and author of Duct Tape Marketing, said, “Bring the best of your authentic self to every opportunity.” He nailed the crux of good marketing on the head. The best marketing, especially when you are in a field like spinal decompression and chiropractic care, happens through authenticity. If  you aren’t authentic your spinal decompression marketing will fail. Remember to avoid these things: Overselling. The quality of your care will speak for itself. Don’t be afraid to share it when people give you compliments and laud your abilities, but don’t feel like you have to give them a...

Mark Twain once said, “Many a small thing has been made large by the right kind of advertising.” And it’s true. Advertising can take any small business—even spinal decompression  practices—and make it bigger, but it has to be the right kind of advertising. Spinal decompression practices  actually have more choices than ever when it comes to advertising. Social media, email, direct mail and phone books are all popular choices. However, there is one standby that is both cost-effective and brings in new patients: newspaper ads. So how can you take your newspaper ad and make sure it’s the “right kind”...