Decompression Pros

The debate continues . . . In PART 1, we discussed some of the reasons doctors and clinical personnel have mistakenly argued that spinal decompression and traction are NOT the same. Here are some of the most common reasons given to claim that spinal decompression is superior to traction. Patents Spinal decompression table manufacturers have been touting their “patents” for years as an explanation of why spinal decompression and traction are nothing alike and that spinal decompression is far superior in every way. In response to our question concerning why the AccuSpina spinal decompression table was different from traction table...

Probably the most common question we get from clients who are investigating whether or not to add a spinal decompression is, “What’s the difference between spinal decompression and traction? They couldn’t possibly be the same?  Right?” We decided to scour the Internet for data, scientific proof and medical support for the differences in spinal decompression and traction.  We found that about 99% of doctors and clinics absolutely believe spinal decompression and traction are different and that spinal decompression is “far superior to traction” in every way. Here are just a few quotes we found: At http://www.thediscdoctors.com/traction_is_not_spinal_decompression.html, the author described “traction...

If you have been practicing spinal decompression for more than 6 years, you probably remember “the good ole days” during which you could run any old newspaper ad that would generate 30-50 phone calls and a waiting room full of highly qualified spinal decompression patients ready to write checks for $3,000, $4,000 or even $5,000. Well, the good old days are gone. In today’s market, your ads have to be better and they have to work harder. Can spinal decompression ads still generate a steady stream of qualified spinal decompression patients?  Absolutely!! Here’s how. First, spinal decompression marketing needs to...

Have you noticed that an ad promoting your spinal decompression clinic that was once highly effective has stopped producing results? This is not a rare occurrence. With a little more attention to detail, you can maintain the effectiveness of your ad. In an earlier post, we discussed the essential elements of a good ad for promoting a spinal decompression practice. In this article, we’ll look at 3 common reasons your ads have stopped working. 1. Your Targeting is Off Missing your target audience typically takes two forms: 1) targeting too broadly; and 2) targeting too narrowly. Let’s take a look...

Are you making a good first impression with your spinal decompression newspaper ad? Your spinal decompression newspaper ad is the first impression most prospective patients form of your clinic.  It’s an expensive spinal decompression clinic marketing tool and yet, it is seldom done effectively. This post discusses some of the elements that make a spinal decompression newspaper ad effective. Our first bit of advice is don’t attempt to write it yourself unless you have the training and experience needed to write an effective ad. Most chiropractors spend a lot of time studying their trade, so it’s doubtful that you qualify...