David Packard famously said, “Marketing is too important to be left to the marketing department.” We couldn’t agree more! Marketing your chiropractic or spinal decompression clinic is one of the most important things you do and you need to be involved and thoughtful as you do it. If you aren’t, you won’t be finding all the people who need your treatments and as a business your chiropractic or spinal decompression clinic won’t be successful. Many times doctors go with the first package of marketing supplies that come their way, but these aren’t always the best fit. Just like wearing a suit that doesn’t fit won’t have the intended effect, using marketing materials that don’t fit your practice won’t have the intended effect. Most chiropractors and spinal decompression clinics are in a need of marketing makeover. Ask yourself these questions to see if you need some new marketing tips and strategies: 1) Who are you thinking about when you choose your marketing materials, yourself or your prospective patients? If you’re thinking about what you like and not what will speak to your target market, you are on the wrong track. 2) What do you know about your target demographic? How well can you describe them? If your target market isn’t well defined you are going to be in big trouble with marketing. When you talk to everyone in generalities you end up talking to no one specifically. 3) How did you decide on the frequency of you marketing? Frequency, or how often you run your ads, can make or break a marketing campaign. If you didn’t strategically plan the frequency of your advertisement then you need to go back to the drawing board. 4) What exactly are you selling? Sure, you’re a chiropractor but did you know you aren’t actually selling chiropractic care? You’re selling the ideas of permanent pain relief, high competency care, and a newer more synergistic health care model. Your marketing better tap into those things! 5) Do you know what the next step in your enrollment process is? It isn’t enough to just put together a marketing campaign. It has to be designed to make the prospective clients take action and you need to make that action clear and easy for them. Successful marketing leads prospects along an enrollment process. So what do you think? After looking over our spinal decompression marketing tips, do you need a marketing makeover? Want more info on how to take your chiropractic or spinal decompression clinic to the next level? Download our FREE report, “19 Reasons to Add Spinal Decompression to Your Practice” today!
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