Is Google Adwords Right for Promoting Your Clinic?
Posted by brian self on
There has been a lot of buzz around Google Adwords, but on the other hand, a lot of people don’t know much about it or are a bit intimidated by it. In this post, we’ll review some of the fundamental of Google Ads so that you can decide if it’s a good fit for promoting your spinal decompression practice. Economics Lower Development Costs Compared to print ads for newspapers direct mail, developing an ad for Google AdWords is inexpensive; actually cheap is a better term to describe it. A Google ad consists of digital image and minimal text. You completely cut out the printing and mailing processes associated with more traditional advertising; that represents a huge savings. You don’t have to be a professional photographer or a graphic artist; you can find professional images that are quite engaging from any one of a number of royalty-free image websites. A Controlled Budget With Google Adwords, you control the advertising spend. You can limit how much you spend according to an established budget. You can even limit your budget on a daily basis. Your Money Goes Farther Familiar with the term pay-per-click, or PPC? That’s exactly what Google Adwords is--unless an interested party clicks on your ad and visits your website or calls your clinic, you don’t pay a dime. Contrast that model to the direct mail approach and think about how many of those mailers that were paid for with cold, hard cash wound up in the trash unopened and unread. You can put a daily limit on how much you spend with Google ads. Set a budget and enjoy the peace of mind that comes with knowing you will not exceed it. You can also turn the service off at any time. Results Targeting. Google Adwords allows you to target your customers according to criteria that you select. If your spinal decompression clinic services a patient population from a certain demographic or geographical area, you can stipulate those parameters to focus on the audience that is most likely to respond. Motivated Prospective Patients. Because of the targeting capabilities offered by Google Adwords, you are more likely to attract the attention of people who are looking for the services your clinic offers. When an Internet user Googles a specific topic such as relief from back pain, your ad appears simultaneously along with the search results. Someone who clicks on your ad is interested in learning more about what you have to offer. Analysis The tracking and analytics that Google offers is quite impression. You can track and analyze a number of areas such as the number of clicks, percentage of clicks, and percentage of patient conversions. You can use the information to assess your ROI and to continually improve your advertising efforts. Google Adwords doesn’t present a steep learning curve for the uninitiated, but it does require some time to set up and monitor. Many busy business owners prefer to rely on the services of professionals who specialize in Adwords services. You can find these services at a modest expense. Maybe it is time to consider Google as a means of cost-effectively promoting your spinal practice. Economical and targeted, with the ability to analyze trends and ROI, Google Adwords might be a good fit for your business. What’s your online advertising strategy? For tools on advertising and managing your office visit here.