Website Best Practices for Compression PracticesPosted on 23 Oct 01:29
Everyone has a website, but if it is not well designed, it’s probably not contributing much to growing your practice. If you want your website to help you attract more patients, following these key best practices, and you’ll achieve much better results. Make the Most of Your Website’s Space •First Impressions. First impressions count, particularly in website design. If a prospective patient has to scroll or click to find the information they are seeking, odds are that you’ve just lost them. Think about what your ideal customer wants to know and craft your first impression messaging accordingly. Try to get their attention, engage them and encourage them to contact your clinic. •Attention to Design. Design and layout are important considerations. The use of compelling images help to gain and retain attention. Include adequate white space so that the site pages aren’t overcrowded and difficult to read. •Powerful Copy. Keep your copy concise and to the point. People don’t want to read a book, they want to find the information they are looking for as expediently as possible. Use headers and subheaders—if written well, they will readily convey your message. Use key words in the headers, subheaders and text. Search engines look for key words in all three areas. Include These Elements •An Opt-In Page. Incorporate a form for collecting contact information and provide an incentive to encourage people to submit their contact information. If you provide something of value to prospective patients, for example, some educational material or a free consultation, they are much more likely to opt in. Once a browser has opted in, use that contact information to follow up with them. Remember, they are browsing. They are shopping. They haven’t yet made a decision. Follow up regularly with emails that include information they might be interested in hearing. Attach, for example, some patient testimonials, information about your treatment outcomes, or a map to your clinic. Your objective is to keep your clinic at the top of their shopping list. •Start a blog. A blog keeps your site updated and fresh. It gives browsers a reason to return to your site and it increases your search engine ratings. •Add video. Most people prefer video as the source of their web-based information. You can communicate a lot of information in a short time with video. It also gives you an opportunity to personalize your clinic by having brief messages from doctors and staff. Finally, search engines love video; you’re likely to generate more traffic by incorporating video into your site. •Proof Sources. Include evidence from clinical studies that support your clinical approach. But don’t expect prospective patients to read clinical studies; break it down for them, make it easily understood and focus on the information they seek—does it work and is it effective. •Testimonials. Testimonials from peers are powerful tools for establishing common ground, confidence and trust and motivating prospective patients to follow up by contacting the clinic for a consultation. Don’t let your website just sit there idly accomplishing nothing. Make it work for you. Is your website a lead-generating machine? Need help with your website? We’re here to help: http://decompressionpros.com/website-creation/ or call us at 877-292-7596.