John Jantsch, marketing guru and author of Duct Tape Marketing, said, “Bring the best of your authentic self to every opportunity.” He nailed the crux of good marketing on the head. The best marketing, especially when you are in a field like spinal decompression and chiropractic care, happens through authenticity. If you aren’t authentic your spinal decompression marketing will fail. Remember to avoid these things: Overselling. The quality of your care will speak for itself. Don’t be afraid to share it when people give you compliments and laud your abilities, but don’t feel like you have to give them a hard sell. Most likely if you feel like you are selling then you probably are. Patients are very perceptive and the last thing they want to feel when going into a medical clinic is the feeling of being sold to. Unprofessional. One huge mistake many doctors make when approaching spinal decompression marketing is that they forget they are in the same industry as hospitals and medical doctors. Make sure your ads look as professional as theirs. No cheesy slang. No gimmicks. No sales. All marketing should be based on 3 things. Research, education, presentation. Vague. When marketing your practice you have to be specific as to who you’re targeting and why you are best prepared to help them. Your marketing should reflect the exact patient that you are looking to attract. Are they male or female? What age group? What socioeconomic background? What level of severity? These are all questions you should be asking yourself about the marketing you are currently running. Remember put your best self forward and you won’t be steered wrong. Want more info on how to take your spinal decompression clinic to the next level? Download our FREE report, “19 Reasons to Add Spinal Decompression to Your Practice” today!
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