What to do When Your Spinal Decompression Marketing ISN'T Working

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Marketing is one of the most important factors when it comes to making your spinal decompression practice profitable. If you don’t have a solid marketing plan that is bringing in 5-15  qualified prospects within 2 weeks then your spinal decompression marketing strategy isn’t working. So what do you do when you realize your strategy is a flop? Well, you have to get back to the marketing basics and do a quick SWOT analysis. To start with you have to answer the Three Big Questions:
  • "What do we do?"
  • "For whom do we do it?"
  • "How do we excel?"
So how does the SWOT analysis help you answer them? The Strengths/Weaknesses portion of the grid helps you evaluate the internal factors of your business, thereby shedding light on how those strengths and weaknesses effect what you do, who you do it for and how you can/do excel. The Opportunities/Threats portion of the grid helps you evaluate the external factors affecting your business. This helps you understand how those external factors are interacting with what you do, the people you are doing it for, and whether or not you are excelling. Answering these questions will help you figure out what is working in your marketing strategy and what isn’t. Have you ever tried a SWOT analysis? Want to know more about how professional marketing can completely reinvent your chiropractic or spinal decompression clinic? See our catalog for a wide variety of ready-to-go marketing tools and kits. https://igf91258.infusionsoft.com/app/storeFront/showCategoryPage?categoryId=31it

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