Decompression Pros

Mark Twain once said, “Many a small thing has been made large by the right kind of advertising.” And it’s true. Advertising can take any small business—even spinal decompression  practices—and make it bigger, but it has to be the right kind of advertising. Spinal decompression practices  actually have more choices than ever when it comes to advertising. Social media, email, direct mail and phone books are all popular choices. However, there is one standby that is both cost-effective and brings in new patients: newspaper ads. So how can you take your newspaper ad and make sure it’s the “right kind”...

Marketing their chiropractic practice and spinal decompression clinic is one of the hardest things for most doctors. After all, they went to school to learn how to be doctors , not marketers.  Be honest with yourself, when you imagined becoming a chiropractor did you ever stop and think about how much marketing that would require? Probably not. However, you can become an expert marketer of your business. Once you understand a few simple concepts you’ll find that it’s easier than you thought. Tip #1 Marketing is all about message. You need to know what exactly it is that you are...

Think back to the last time YOU were at a doctor’s office. Not your own, but someone else’s. Or maybe think about the last time you went to the dentist’s.  What was the very first thing you saw when you walked in the room? This will likely take some remembering since most of us don’t spend a lot of time actively thinking about that kind of question, but do some digging and you’ll likely come up with a memory of a front desk. Now think about that front desk. What was memorable about it? Was it the receptionist’s friendly smile?...

The famous writer and playwright, George Bernard Shaw, famously said, “The single biggest problem in communication is the illusion that it has taken place.” This is true for all communication but especially when it comes to educating your patients about spinal decompression. You can talk and talk, but if you don’t make a special effort to ensure their understanding they’ll be lost. Next time you are explaining spinal decompression research to your patients, try these tips to make sure they understand what you mean: 1.       Don’t use jargon. Every industry has its own set of specialized terms. Just like you...

David Packard famously said, “Marketing is too important to be left to the marketing department.”  We couldn’t agree more! Marketing your chiropractic or spinal decompression clinic is one of the most important things you do  and you need to be involved and thoughtful as you do it. If you aren’t, you won’t be finding all the people who need your treatments and as a business your chiropractic or spinal decompression clinic won’t be successful. Many times doctors  go with the first package of marketing supplies that come their way, but these aren’t always the best fit. Just like wearing a...