Decompression Marketing Tips from the Pros

Marketing their chiropractic practice and spinal decompression clinic is one of the hardest things for most doctors. After all, they went to school to learn how to be doctors , not marketers.  Be honest with yourself, when you imagined becoming a chiropractor did you ever stop and think about how much marketing that would require? Probably not. However, you can become an expert marketer of your business. Once you understand a few simple concepts you’ll find that it’s easier than you thought. Tip #1 Marketing is all about message. You need to know what exactly it is that you are selling. Your marketing needs to tell people how you can solve their problem and do it better than anyone else.  If you are marketing to patients for spinal decompression then promote marketing such as “Avoid Back surgery.”  You always want to promote the benefit to the patient and not the equipment.  Patients don’t care what kind of equipment you have.  They just want to know that you can fix their problem. Tip #2 Marketing is all about demographics. You cannot get a good return on your marketing investment if you don’t have a target market. You need to know who you serve and you need to know everything about them.  Spinal decompression patients who have to money to pay for it tend to be 50-80 years old.  Advertise in a magazine to this demographic .  Younger patients tend not to have the financial means to pay for spinal decompression so don’t waste your time and money marketing on Facebook where most 50-80 year olds are not hanging out. Tip #3 Marketing is all about consistency. Believe it or not, consistency is one of the most important elements of a solid marketing plan. Your message and your target market need to be consistent so that you can build a following—and then build out from there.   Don’t expect an ad to be effective the first 3 or 4 times you run it.  It takes time to build your brand. What marketing tips do you have? Want to know more about how professional marketing can completely reinvent your chiropractic clinic? See our catalog for a wide variety of ready-to-go marketing tools and kits.