Marketing Your Spinal Decompression Practice Online

Did you know that 85% of consumers are searching for local businesses online?   [Source] It’s true; when people want to find a chiropractor or a spinal decompression doctor they don’t just look it up in the phone book or ask a friend. They Google it (and ask a friend; nothing replaces the power of word of mouth!). The Internet is taking over all the old advertising and research mediums. There are no more yellow pages; it’s all on the Internet. Which is why your chiropractic clinic or spinal decompression practice needs to have an online marketing plan. Check out these other statistics:

• 7 out of 10 consumers said that they trust online reviews as much as personal recommendations; 5 out of 10 consumers said they were more likely to use a local business that has a positive reputation online.
• 78% of Internet users use the Internet to research products online.
• 57% of businesses have acquired a customer through their blog.

If you aren’t actively marketing on the Internet, you NEED to be! And it isn’t as hard as you think it will be. Try these simple ideas to boost your online marketing efforts: #1 Content. We’re assuming you already have a website (if you don’t, stop reading now and go put one together!) but you may not be updating it often enough for it to get a good Google ranking. The easiest way to update your website is through posting great content as blog posts (like this one!). Remember, though, it needs to be high-quality content! #2 Social Media. It’s true: you really can’t have a great online presence if you aren’t on social media. Facebook and Twitter can sometimes seem like strange places for chiropractors and spinal decompression specialists to hang out but they are great ways to drive traffic to your site! #3 Considering Advertising. Advertising works, plain and simple. However, it can get costly and it’s always more effective to attract people to your website through information than ads. Attraction, in many cases, equals marketing.  And if you can attract them they’ll be much more ready to buy. Marketing online is just one more way to help people get to know your philosophy of care and how you can help them. Just remember to keep putting yourself out there and people will start to respond! How do you market your spinal decompression practice online? Want to know more about how professional marketing can completely reinvent your spinal decompression clinic? See our catalog for a wide variety of ready-to-go marketing tools and kits.