If you use research results during your face-to-face patient consultations, are you convinced that it is effective? Are you effectively addressing the patient’s questions and concerns? Do they understand what you are telling them? Presentation of research results during the patient consultation process can be one of the most effective approaches for addressing patient questions and concerns. However, the use of research data is also one of the most under utilized tools during a consultation process. And, in many instances, even when included in the consultation, the presentation of research findings is often ineffective and not easily understood. This post discusses 5 ways to leverage the power of research and use it more effectively in your face-to-face consultations. 1) Keep up to date on the latest research. New research studies are published periodically, often every few months or so. Did you know that the body of research articles related spinal decompression has grown to over 13 publications? And, the research continues to grow. The latest research will provide you with an arsenal of results and statistics that will support your patients’ confidence in the treatment. 2) Target the research to patients’ specific questions or conditions. General statistics will be met with far less interest than data that specifically related to the individual patient’s issues. For example, You can find even more specific research examples from published articles here: http://bit.ly/SEJC98. 3) Use visual aids. Most patients are visual learners. Use as many research graphs, charts, slideshows, and pictures as possible. Let pictures and graphs tell the story. 4) Quote names patients know and trust. Many research articles have been done with some big names involved. Use those to your advantage. You can appropriately use names such as Mayo Clinic, John Hopkins University Medical Center, Stanford University Medical Center and more. 5) Present a summary overview of research results. Most patients are not going to read an entire research article and, even if they do, they probably won’t understand it. Accompany a reprint with a summary or highlighted main points. Research can be a valuable tool in the patient consultation process when used effectively. Ensure your research is current, targeted to the patient’s condition and concerns, is easily understood and includes names patients know, respect and trust to make it work for you in the optimal way. Do you cite research when consulting with patients? Check out our customized research articles for ideas and examples on how to incorporate charts, summaries and the use of names that patients know and trust: http://bit.ly/SEJC98.