9 Essentials for Every Decompression WebsitePosted on 26 Sep 02:10
Today’s competitive market presents more obstacles than ever to a achieving highly rated website recognition through organic (unpaid) Internet search. Some clinics pay $1000’s per month in Search Engine Optimization (SEO) for highly ranked search positions. The good news is that you don’t have to spend those $1000’s per month. With a few simple tips, a minimal time weekly time investment, and a little creativity you CAN make your website rank higher with very little money. Here’s how. 1) Set up a blog. Did you know that companies that blog experience 55% more web traffic and 70% more leads than those that don't? Blogging is probably the fastest, cheapest and easiest way to increase your website ranking. Blogs will literally show up #1 or #2 on an organic search within 1-2 weeks. Now, this doesn’t mean they will stay there. Maintaining a top-ranked rating requires continued blogging at a rate of at least once a week. 2) Link Your Blog to Your Home Page 65% of daily Internet users read a blog. Easy access to your blogs directly from your website’s homepage and NOT via link requiring increased navigation efforts will increase ranking, and may help you develop a following of prospective patients. 3) Set up an RSS feed. Adding an auto-discoverable RSS feed makes it super easy for users to access your latest blog posts and news stories the moment you publish them. 4) Add Social Media “Share” Buttons to your Blog. Leveraging Facebook, Twitter and other social media sites by adding social media links to your blogs makes it easy for your readers to share your content with others via social networks and will expand your contact network exponentially. 5) Add Social Subscription Options to Your Blog. Include a Facebook link, Twitter link, Linked in, Google + link and other popular social media sites to promote additional followers. 6) Add An Opt-In Email Subscription for Access to Your Blog. An email list represents one of your most valuable assets for acquiring prospective patients who may be interested in your services. Follow up emails are free, can be automated, reduce labor costs and don’t require postal fees. 7) Set Up a Twitter Account Set up a Twitter account and actively communicate through it. Companies with 51 to 100 Twitter followers generate 106% more traffic than those with 25 or fewer. 8) Set up a Facebook Business Page. The average company saw a 185% increase in traffic after receiving 1,000 Facebook likes. 9) Use Google Analytics Most importantly, set up Google Analytics to measure your marketing efforts. Set up marketing analytics on your website so that you can measure performance and track improvements over time. Do these 9 simple things and watch your website ranking dramatically improve. Is your website optimized for effectiveness? Need help with your website? We’re here to help: http://decompressionpros.com/website-creation/ or call us at 877-292-7596.