You remember all those old Doctor, Doctor jokes right? You know the ones, “’Doctor, doctor, can I have second opinion?’ ‘Certainly. Come back tomorrow!’“ Or, “‘Doctor, doctor, I feel like a pack of cards.’ ‘I’ll deal with you later!’” Sometimes the way chiropractors view the medical establishment looks an awful lot like that. We think that medical doctors just give knee-jerk responses and avoid the real needs of patients. Chiropractors also tend to think that medical doctors enjoy having these often depressed, “whiney”, chronic pain patients come in month after month to fill their prescriptions that aren’t working only to have to listen to their frustration and sadness because it is more profitable for them. Of course, the medical establishment doesn’t always look favorably on chiropractors either. But, it turns out that you can both treat your patients better and be better doctors by working together. Many medical doctors actually would LOVE to have a place to send the patients that they know they are not helping. Someone they can trust to get good, consistent, safe, long term results for their patients. The way to do this is through referrals. Here are the 5 things you MUST do if your ever want to get medical doctor referrals. #1 Offer to treat one of their staff members or relatives for free or at a discounted rate. ”. Many times medical doctors simply want to know that what you do works. The best way to do this is to successfully treat someone they know that becomes a raving fan. Go into medical clinics and offer to treat anyone on their staff for free. All it takes is providing a positive experiences for one person that the doctor trusts to and all of a sudden you have a steady stream of new patients. #2 Offer to send referrals their way.If appropriate, offer to send prospective clients their way. Nothing kills a relationship more than one person giving all the referrals and one person taking all the referrals without sending anyone back. Just like a one sided marriage is doomed to fail, a one sided referral network group won’t last long. Even though your services may be better or you may not agree with most of what medical doctors are doing you still need to find ways and reasons to refer your patients for their services. Let them know you trust them enough to send your patients their way and they will trust you enough to send their patients your way. . #3Refer their referrals back to them upon completion of care. .In the medical community they always send a referral back to the original doctor upon completion of care. When a referred patient is starting to reach maximum medical improvement always refer that patient back to the original doctor for a review even if you plan on treating this patient on an ongoing basis. #4Be straightforward.Most people know that businesses like referrals so simply say, “You know, the best way for my business to grow is to get referrals from satisfied customers.” #5 Offer examples.Bring up a hypothetical patient and ask them what they would do in that case and mention that you might refer someone in that scenario to them. You can also mention a case where a patient had tried working with a medical doctor but ended up finding what they needed in your office. As long as you aren’t too pushy, this works well. A medical doctor and a chiropractic doctor may not seem like an obvious partnership but it is one that can be highly rewarding—both for your bottom line and your patients’ quality of care. Do you get referrals from medical doctors? How do you ask for them? Want more info on how to take your chiropractic clinic to the next level? Download our FREE report, “19 Reasons to Add Spinal Decompression to Your Practice” today!
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