Decompression Pros — Blog

If you use research results during your face-to-face patient consultations, are you convinced that it is effective? Are you effectively addressing the patient’s questions and concerns? Do they understand what you are telling them? Presentation of research results during the patient consultation process can be one of the most effective approaches for addressing patient questions and concerns. However, the use of research data is also one of the most under utilized tools during a consultation process. And, in many instances, even when included in the consultation, the presentation of research findings is often ineffective and not easily understood. This post...

Spinal decompression candidates aren’t always an easy sell. In fact, many are reluctant, afraid or just highly skeptical. All of the above patient types share one common characteristic. They don’t know the facts about spinal decompression. How you use research as a marketing tool in your clinic can be a powerful tool for turning the hard-to-sell candidate into a willing, eager patient. Here are some ways to use research as a deal maker. 1. Get Objective with Your Use of Research It is one thing to drop research results during a conversation; it is another to use it to target...

Are you being confronted with tough questions from back pain prospects that you never had to address before? Do they seem skeptical? Have you noticed that it is becoming harder to convert “shoppers” into patients? How you address the concerns of today’s prospective patients can make a big difference in your conversion rates. In this post, we discuss why prospective patients with back or neck pain can present a challenge and what you can do to convert more prospects into patients and grow your practice. Why the Tough Questions? Access to information via the Internet has changed the way patients...

Marketing your chiropractic or physical therapy office can be awkward. Often, it feels like you are asked to be a mind reader instead of a doctor and your marketing slogans feel more like pickup lines than expressions of your therapeutic vision. In fact, marketing can feel an awful lot like a blind date: putting yourself and your clinic out there in the hopes that someone will see your potential and enter into a long term relationship with you. This is why if you want to market your spinal decompression practice affordably and effectively, you’ve got to think like someone on...

When it comes to great health and spine  care there are few things more important than your table. After all, it’s one of the most expensive pieces of equipment you’ll buy and it’s the thing your patients will spend the most time with. Your table can make or break your practice. Patients almost always ask the question: “What’s the difference between spinal decompression and inversion?”  Or they may say, “I have an inversion table that I use every day and it does help temporarily.  I just feel like I need something more.” A very easy way to explain to patients...