Decompression Pros — Blog

The famous television star and zoologist, Jim Fowler, once said, “Preserving a river or a creek can bring a lot of revenue.” Now, since he was a zoologist, he was probably talking about the environment, but his statement makes a lot of sense on a business level too. Think about it: how do you get a great amount of cash flow coming through your chiropractic or physical therapy office? The same way a large river grows; by incorporating lots of smaller streams into one great big one. When you started your spinal decompression practice you probably spent more time thinking...

Marketing is one of the most important factors when it comes to making your spinal decompression practice profitable. If you don’t have a solid marketing plan that is bringing in 5-15  qualified prospects within 2 weeks then your spinal decompression marketing strategy isn’t working. So what do you do when you realize your strategy is a flop? Well, you have to get back to the marketing basics and do a quick SWOT analysis. To start with you have to answer the Three Big Questions: "What do we do?" "For whom do we do it?" "How do we excel?" So how...

Many doctors  know that word of mouth referrals are the most powerful referrals out there. Unfortunately, most doctors fall prey to a common false belief about them: word of mouth comes about naturally. It doesn’t. Word of mouth has to be cultivated. There is one stand-out way to do this: provide exceptional experiences for you clients. In a lot of industries they like to say, “The customer is always right.” When it comes to spinal decompression and chiropractic care you could put it this way, “The patient is at the center of everything we do.” You can do this by:...

John Jantsch, marketing guru and author of Duct Tape Marketing, said, “Bring the best of your authentic self to every opportunity.” He nailed the crux of good marketing on the head. The best marketing, especially when you are in a field like spinal decompression and chiropractic care, happens through authenticity. If  you aren’t authentic your spinal decompression marketing will fail. Remember to avoid these things: Overselling. The quality of your care will speak for itself. Don’t be afraid to share it when people give you compliments and laud your abilities, but don’t feel like you have to give them a...

Did you know that over 104 million adults read the newspaper every day? And that 61% of young people read the newspaper every week? SOURCE That’s a lot of people looking at stories and that’s a lot people looking at ads. YOUR spinal decompression ad should be one of them. When it comes to finding a solution to their neck or back pain , many people start with what they see in the newspaper. The newspaper is a natural fit for your advertising because it consistently reaches your target demographic: 50-80 years old and retired they have the time, pain...