Decompression Pros — Practice Management

Marketing your chiropractic or physical therapy office can be awkward. Often, it feels like you are asked to be a mind reader instead of a doctor and your marketing slogans feel more like pickup lines than expressions of your therapeutic vision. In fact, marketing can feel an awful lot like a blind date: putting yourself and your clinic out there in the hopes that someone will see your potential and enter into a long term relationship with you. This is why if you want to market your spinal decompression practice affordably and effectively, you’ve got to think like someone on...

When it comes to great health and spine  care there are few things more important than your table. After all, it’s one of the most expensive pieces of equipment you’ll buy and it’s the thing your patients will spend the most time with. Your table can make or break your practice. Patients almost always ask the question: “What’s the difference between spinal decompression and inversion?”  Or they may say, “I have an inversion table that I use every day and it does help temporarily.  I just feel like I need something more.” A very easy way to explain to patients...

Did you know that 85% of consumers are searching for local businesses online?   [Source] It’s true; when people want to find a chiropractor or a spinal decompression doctor they don’t just look it up in the phone book or ask a friend. They Google it (and ask a friend; nothing replaces the power of word of mouth!). The Internet is taking over all the old advertising and research mediums. There are no more yellow pages; it’s all on the Internet. Which is why your chiropractic clinic or spinal decompression practice needs to have an online marketing plan. Check out these...

Think back to the last big ticket item you bought. Maybe it was something like a car or even your spinal decompression table. Whatever it was you probably followed a somewhat predictable sales pattern. First, you were attracted to the product and you met with the person selling it. Then they showed you the product and tried to sell you on its features and benefits. You probably had some questions and reasons you weren’t ready to buy. They talked about those with you and either worked through the objections and closed the sale or they talked with you and didn’t...

A mighty river is usually not made up of one single source of water. In fact, that’s practically impossible in the natural environment. Likewise is practically impossible for your chiropractic clinic to be successful and healthy when you only have one stream of income. You actually need multiple small streams to build a larger river of cash flow. So how can you build multiple revenue streams? Try one of these ideas: 1)      Sell complimentary products. Many chiropractors have a favorite set of cleansing products or healthy living products. Consider offering products you love in your clinic at a mark-up. 2)     ...