Decompression Pros — Practice Management

Adding spinal decompression to your chiropractic or physical therapy clinic can be a great way to generate more income and open up alternative revenue streams. However, many doctors  find the initial cost of a decompression table prohibitive.  And it can be.  When you look at the latest and greatest that spinal decompression technology has to offer the price gets pretty steep pretty quickly. That’s where used decompression tables come in.  There are so many high-quality used decompression tables available, many of which are still in very new condition,  and you have so many choices, it’s sometimes hard to understand why...

The famous television star and zoologist, Jim Fowler, once said, “Preserving a river or a creek can bring a lot of revenue.” Now, since he was a zoologist, he was probably talking about the environment, but his statement makes a lot of sense on a business level too. Think about it: how do you get a great amount of cash flow coming through your chiropractic or physical therapy office? The same way a large river grows; by incorporating lots of smaller streams into one great big one. When you started your spinal decompression practice you probably spent more time thinking...

Marketing is one of the most important factors when it comes to making your spinal decompression practice profitable. If you don’t have a solid marketing plan that is bringing in 5-15  qualified prospects within 2 weeks then your spinal decompression marketing strategy isn’t working. So what do you do when you realize your strategy is a flop? Well, you have to get back to the marketing basics and do a quick SWOT analysis. To start with you have to answer the Three Big Questions: "What do we do?" "For whom do we do it?" "How do we excel?" So how...

Many doctors  know that word of mouth referrals are the most powerful referrals out there. Unfortunately, most doctors fall prey to a common false belief about them: word of mouth comes about naturally. It doesn’t. Word of mouth has to be cultivated. There is one stand-out way to do this: provide exceptional experiences for you clients. In a lot of industries they like to say, “The customer is always right.” When it comes to spinal decompression and chiropractic care you could put it this way, “The patient is at the center of everything we do.” You can do this by:...

John Jantsch, marketing guru and author of Duct Tape Marketing, said, “Bring the best of your authentic self to every opportunity.” He nailed the crux of good marketing on the head. The best marketing, especially when you are in a field like spinal decompression and chiropractic care, happens through authenticity. If  you aren’t authentic your spinal decompression marketing will fail. Remember to avoid these things: Overselling. The quality of your care will speak for itself. Don’t be afraid to share it when people give you compliments and laud your abilities, but don’t feel like you have to give them a...