Decompression Pros — Practice Management

When networking with medical doctors, chiropractors can sometimes feel like they are at a disadvantage. Medical doctors often feel like their style of treatment is more acceptable and therefore have a hard time understanding chiropractic doctors. However there are some easy things you can do to help medical doctors understand the benefits of spinal decompression without either of you getting put out. Keep it to the science. Any doctor values science and research, so talk about the human body and what you know about it.  You may believe in chi or auras or any other number of “less scientific” factors...

Stereotypically speaking, most people believe that medical doctors and chiropractic doctors are constantly at odds. After all, most people believe that if you believe in chiropractic care you are some sort of lunatic who discounts all scientific evidence and if you are a medical doctor you believe all chiropractic care to be nothing more than snake oil. But when it comes right down to it, those stereotypes are often false. Both medical doctors and chiropractic doctors believe in healing people—and that’s what you can build on to boost your spinal decompression enrollment. Having dinner with a medical doctor can open...

As doctors we don’t always think of our chiropractic and decompression clinics in regular business terms. After all, we call them patients not customers. We are doctors; not entrepreneurs. But, in truth, your patients ARE your customers and you are a doctor AND an entrepreneur.  To make your clinic truly profitable you need to think about your clinic in business terms. So if your goal is to enroll more spinal decompression patients than what you actually need to think about is how to attract more qualified leads. Qualified leads are simply prospective customers (or, in your case, patients) who are...

Think back to when you were choosing to become a doctor. . You probably thought a lot about helping people through difficult moments in their lives. You probably thought about the intricacies of the human body and how interesting the healing process was.  You probably didn’t think about marketing or the other day-to-day problems of running a business. After all, you got a chiropractic or medical degree, not a marketing degree. The good news is, though, that there are lots of resources to help you market your clinic so that you can spend more time and energy on the things...

Mark Twain once said, “Many a small thing has been made large by the right kind of advertising.” And it’s true. Advertising can take any small business—even spinal decompression  practices—and make it bigger, but it has to be the right kind of advertising. Spinal decompression practices  actually have more choices than ever when it comes to advertising. Social media, email, direct mail and phone books are all popular choices. However, there is one standby that is both cost-effective and brings in new patients: newspaper ads. So how can you take your newspaper ad and make sure it’s the “right kind”...